(National Sentinel) Media: Is NBC having buyer’s remorse over their multi-million dollar purchase of former Fox News star Megyn Kelly? One high-level media source says yes.
As reported by Breitbart News, not only is NBC remorseful over their decision to sign Kelly to a major deal after her program continues to tank in ratings – even after the much-hyped interview with conservative talker Alex Jones – they want Fox News to buy her out and take her back.
Only, Fox News doesn’t want her, either.
NYC radio personality Mark Simone also said that if Kelly’s ratings continue to nose dive – and (prediction!) they will – the network will have to take her off the schedule and relegate her to an MSNBC show, though given that network’s ratings rise in the age of 24/7/365 Trump hate, that might be a promotion.
Before she bolted to NBC, Kelly anchored The Kelly File on Fox News. During the 2016 election cycle, Kelly won praise from mainstream media journalists when she tried to undercut Donald Trump during the first Republican presidential debate in August of 2015 in Cleveland, Ohio. She also gave “Never Trumpers” a forum on her primetime show to constantly slam Trump throughout the election cycle.
And as the Daily Beast’s Lloyd Grove noted, Kelly also “hastened [Roger] Ailes’ forced resignation last July with her fateful decision to recount his misconduct to a team of lawyers hired by 21st Century Fox to investigate allegations made in the sexual harassment and retaliation lawsuit filed by Fox News anchor Gretchen Carlson.” New York magazine’s Gabriel Sherman reported that Kelly “told investigators that Ailes made unwanted sexual advances toward her about ten years ago when she was a young correspondent at Fox.”
Fox’s ratings have taken a major hit after the network lost Kelly, powerhouse Bill O’Reilly, Ailes, Greta van Sustren and others.
Now NBC is wondering how best to recoup a reported $20 million investment in Kelly, which has not paid one red cent in dividends, according to Breitbart. She can’t even beat CBS News’ “60 Minutes” reruns in ratings. Or reruns of “America’s Funniest Home Videos.”
Plus, her last interview, with Jones, had zero news value. And it may have even hurt NBC‘s reputation far more than it helped, as there was huge backlash from viewers over giving Jones, who has said the 9/11 attacks were staged and that the Sandy Hook shootings were a hoax, any air time at all.
Breitbart noted further: “A television executive told CNN over the weekend that NBC’s “fundamental mistake” was thinking that Kelly was actually a ‘superstar.’ NBC executives have already reportedly determined that viewers are not going to tune in to Sunday Night with Megyn Kelly just to watch Kelly and are freaking out’ over the ‘ratings disaster’ that is Kelly.”
Image credit: NBC