(National Sentinel) Media: After weeks of horrible ratings, we’re beginning to wonder just how low Megyn Kelly’s viewership numbers will actually dip.
As reported by Breitbart News, the former Fox News hostess hit another viewership low over the weekend:
NBC’s Megyn Kelly could not even get 3 million total viewers this week, hitting another new low as her sunday newsmagazine show’s ratings continue to plummet.
Because of NASCAR’s rain-delayed and caution-filled Brickyard 400 race on Sunday, Kelly’s show aired at 9 p.m instead of 7 p.m. But she could not hold some of NASCAR’s audience, as Sunday Night with Megyn Kelly got just 2.71 million total viewers, down from her previous low of 3.1 million total viewers last week, according to Nielsen data.
She slightly improved in the 18-49 demo, getting a .5 rating compared to her .4 rating the previous two weeks. But, as Breitbart News has noted, absence did not make the heart grow fonder for Kelly.
Since returning from the Fourth of July holiday, Kelly’s numbers have been equally disappointing to say the least: 3.21 million total viewers; 3.1 million; then 2.71 million. And while the program aired two hours later this past weekend, it still did not match the number of people who watched reruns of “60 Minutes” and “America’s Funniest Home Videos.”
How bad is it getting? As Breitbart News has pointed out, “Kelly’s disastrous ratings, in addition to giving Matt Lauer job security, have led executives to wonder whether her Sunday night program will even come back on the air after football season.”
The Megyn Kelly experiment at NBC appears to have nearly run its course.